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Cadbury to Launch FT Sales of Flagship Chocolate in 3 Countries

Canada, Australia and New Zealand commit to certifying Cadbury Dairy Milk as Fairtrade by early 2010

Combined with Britain and Ireland, the five markets will quadruple Fairtrade benefits for cocoa farmers under Fairtrade terms

Today, Cadbury extends its commitment to Fairtrade by confirming that three more markets are to receive Fairtrade certification for the flagship Cadbury Dairy Milk brand by early 2010.  This move in Canada, Australia and New Zealand will bring the independent FAIRTRADE Mark into millions more homes in five of Cadbury’s key chocolate markets.

Read Cadbury’s full press release.


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