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Fair Trade Boston Celebration
June 13, 2009
Boston, MA

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June 2009

 
Big Support for Artisans & Farmers Shown During an Historic World Fair Trade Day!
N. America Sets the World Record for Largest FT Coffee Break!

SF Bike to Work DayWorld Fair Trade Day organizers across N. America attracted at least 64,594 participants to FT coffee breaks, eclipsing the record of 52,061 set on October 2008 by Finland.  The N. America tally also surpassed our own record from May 2008 of 12,500. And, we're still counting...  A final tally will be published by the end of June.  Note that this year's rules counted events during a 2-week window, not just during a 1-day window used by N. America & Finland in 2008.  If you haven't reported your own tally, please email a count to FTRN by June 15.

The world record effort included these noteworthy events:
-  TransFair USA involved 24,900 participants at their metro event in Boston, and another 1813 at their event in SF in conjunction with Bike-to-Work Day.
Peruvian Producer U.S. Tour, Resonating Change:  Connecting Communities Through Fair Trade, sponsored by Green America and Partners for Just Trade, attracted 1500 participants in 2 weeks of events through CO, WI, MN & IL.
-  Handmade Expressions recruited their UPS lady, Bonnie, to deliver FT chocolate and Fair Trade information at every stop in Austin, TX, on Friday, May 8!
The first-ever FT shop in Puerto Rico, La Chiwinha, overcame that challenging experience to have 42 participants, many of whom said it was the best coffee they've ever had.
-  Lutheran World Relief helped organize 60 events in 28 different states that reached 5,253 people.

Check out more stories, details, and weekly updates, at WFTD09.
WFTD Celebrated at Over 456 Events and in at Least 89 Media Stories
Chico CA-FTT award to storeIn setting a new world record, N. America depended on the commitment and creativity of over 400 organizers.  They held over 456 events, nearly double the amount from last year.  They generated over 101 media clips, getting WFTD covered by TV, radio, newspaper and online blogs.  And we're still counting...

The World Fair Trade Organization reports that 889 celebrations were held around the planet, with over 275,000 people honoring World Fair Trade Day.

We would like to honor some of the organizers that were inspirational in their communities, coordinated several events and got thousands involved:
1.  Nancy Jones, from Chicago Fair Trade, coordinated several media channels, including Chicago NPR, and helped events at several local coffee and tea shops!
2.  Jim Henson, of Fair Trade Town - Chico, CA, catalyzed lots of events in May.
3.  Steve Watrous from Milwaukee Fair Trade Coalition sponsored a "crawl" of more than 30 Fair Trade retailers!
4.  Alli Reed from United Students for Fair Trade coodinated thousands of university student breaks and received university Fair Trade pledges.
5.  Heidi Baiki from Truckee, CA, and her company, Fair & Green, involved surrounding towns and received media coverage for events in the Tahoe area of California and Nevada.
6.  Kylie Kurtz from Earth Fare sponsored events with retailers and provided a generous coffee donation from Larry's Beans.
7.  Jeanine Boucher-Colbert, the Youth Programs Coordinator from Catholic Relief Services reached more than 1000 individuals at the Catholic Women's Convocation!

FTRN thanks these superb organizers, and hundreds of others who made WFTD full of engaging events this year!  Check out event photos and videos at WFTD09.

3 Fair Trade Businesses Among 40 of World's Most Democratic Workplaces
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A meeting of San Fernando Coop, a partner of Equal Exchange, in Peru.





Equal Exchange, Guayaki, and La Siembra Co-operative won recognition as some of the Most Democratic Workplaces on Earth in 2009. Featured in Fast Company, this annual honor roll from WorldBlu is comprised of 40 organizations from a diversity of industries with a combined annual revenue of nearly $12 billion.
FTRN Launches Youth Empowerment Penpal Program

Boy w banana & stickerFTRN received a grant from the Catholic Relief Services Fair Trade Fund to run a penpal program during the 2009-10 academic year. The program will not only connect student & youth groups in the U.S. with those in FT communities overseas for cultural and photo exchanges, but also will train the youth to advocate via letters to editors, and letters to local and national leaders.  The youths expect to address some communications to President Obama.  Learn more by emailing FTRN.
Other Fair Trade News
FAIR TRADE BOSTON HOSTING FAIR TRADE CELEBRATION
Free admission to celebrate, get educated, and join the campaign to advance Fair Trade with over 1000 expected attendees.  Enjoy food, drink, art & music on Saturday, June 13th from 12pm to 6pm, at Boston's only LEED certified building, Artists for Humanity EpiCenter.  More details at Fair Trade Boston.

BLUFFTON, OHIO BECOMES U.S.' 11TH FAIR TRADE TOWN
In May, this small, Midwestern town joined other large cities and small towns across the U.S. in supporting FT.  Learn more at Fair Trade Towns.

NATIONAL GEOGRAPHIC PARTNERS WITH CAFE BOM DIA TO PRODUCE TERRA FIRMA FAIR TRADE COFFEE
National Geographic is licensing its brand of FT coffee, and channeling net proceeds from sales to support vital exploration, conservation, research and education programs.  Café Bom Dia is a fourth-generation, family-owned coffee company based in Brazil, and Terra Firma is a brand of Fair Trade Certified coffee.

FAIR TRADE WINE LAUNCHED AT SOUTH AFRICA EMBASSY IN U.S.
In June, the South African embassy in DC is hosting a wine tasting reception to launch a Fair Trade Certified wine.  The new wine is produced by Stellar Organic Wine Co., located about 170 miles north of Capetown.
At FTRN, our work is not done until Fair Trade is practiced in every household. 

FTRN thanks the 10 businesses that pledged 10% of WFTD sales towards FTRN's campaign coordination.  Kizuri, Ganesh Himal Trading, Ten Thousand Villages (Goshen, IN), Just Goods (South Bend, IN), Made by Hand International, Lucuma Designs, Traditions Fair Trade, Likii Tender Hearts, Global Exchange & Alternatives Global Marketplace are aleady helping making WFTD even better next year!

Please make a contribution today to help us continue to develop the materials that are essential in effecting people-powered change for Fair Trade. 

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