ftrn.org is an information hub designed to grow the fair trade movement. together, we can create a market that values the people who make the food we eat and the goods we use.

Toolkit

Major Sponsors of
World Fair Trade Day 2012:

Dr. Bonner's Magic

Regular Sponsors:

Stay connected:

  1. Free WFTD Promotional Materialsfree postcards and stickers to promote your WFTD event!
  2. Fair Trade Product Specials - get free & discounted Fair Trade products to share at your WFTD event!
  3. Fair Trade Education Materials – flyers, videos, booklets and other resources to learn about Fair Trade.
  4. Activity Planning Tools games, recipes, event planning guide, and more to help plan your Fair Trade celebration!
  5. Media Outreach – download press releases, flyers and media outreach plans.

Free WFTD Promotional Materials


Flyers

Download and print (printed copies cannot be ordered) to distribute or post.

8.5 x 11 inches, color, available in 2 versions:

Download Flyer (WITH space for local event details)

Download Flyer (WITHOUT space for local event details)


Postcards

Use postcards to advertise your upcoming WFTD event! Postcards have space on back for you to print the date/time/location of your own Fair Trade event.

“Celebrate the Heroes of Trade Fair” WFTD postcard

Honor the producers who make the goods we enjoy and the organizations and companies who bring hope and dignity through Fair Trade. Order in sets of 5 postcards.

Order for mail delivery in sets of 5

Download hi res front of Postcard

See back of postcard


Stickers

WFTD stickers

Distribute the stickers to people who attend your Fair Trade events to show they participated in a worthwhile cause. Stickers are 2″ square. Order in sets of 50 stickers.

Order for mail delivery in sets of 50

Fair Trade Product Specials

Qualify for most of the following free and discounted items only after you list your celebration on our Events Calendar. Then you will receive instructions on how to claim the special offers.

Great ways to use the products include: sampling, contest/raffle/door prizes, gifts to presenters/sponsors/volunteers/supporters or part of gift baskets, talking points for education, decorations or displays, etc.


Food

Let your participants enjoy Fair Trade food, or use the food as prizes!

Free Wholesome Sweeteners Sugar & Honey
For all events of all sizes, Wholesome Sweeteners will provide free at least 2 jars of honey, 200 packets of sugar, one 1-lb. bag of Fair Trade Organic Sugar, one 1.5-lb. bag of Fair Trade Raw Cane Sugar, 200 honey sticks, and coupons for products. Events expecting more than 50 attendees will receive more honey and sugar packets to serve the entire crowd.

Post your event on the Calendar page to get ordering instructions. Order before April 25!


Free Theo Chocolate & Ambassador
Free chocolate samples, provided by a Theo ambassador attending your WFTD event, at qualifying events in the following cities: Seattle, Portland (OR), LA, San Francisco, Austin, Chicago, Philadelphia, Boston, & NYC.

Post your event on the Calendar page to get ordering instructions. Order before April 25!

For the general public:

10% off any purchase when you use the code “fairtrade” on Theo’s webcart at www.theochocolate.com/store/

Valid May 6- 12.


Free Once Again Nut Butter Jars & Coupons
12 jars, each 16-oz. size, for the first 40 U.S. events expecting at least 50 people. The case will include organic peanut butters, organic almond butters, organic cashew butter & organic sunflower seed butter in creamy and crunchy styles.

All WFTD U.S. events of any size may receive free coupon books, each containing 25 coupons for these discounts: $0.50 Organic Sunflower Butter; $1.00 Organic Almond Butter; $1.00 Natural Almond Butter.

Post your event on the Calendar page to get ordering instructions. Order before April 25!


Clothes

Wear the clothes as an event organizer, or use them for a fashion show, raffle, contest prize or display.

1 Free T-Shirt for Each WFTD Event
Fair Trade Certified shirt produced by Fair Trade Apparel in Bangladesh.Front of shirt has “do you Trade Fair?” printed vertically from bottom to top.

Back of shirt has the following text printed: Trading Fair / helps the people who grow our / food and produce our goods build / secure and rewarding lives. / FTRN.org

Post your event on the Calendar page to get ordering instructions.


More products will be available once other sponsors announce offers.

Body Care

Use body care items to have a spa night, drawing or washing station. Or use the items as prizes for raffles and contests.

SOLD OUT – Free Dr. Bronner’s Soap samples
Free samples of Fair Trade soap and related literature for the first ten registered U.S. events with 200 or more expected participants.

More products will be available once other sponsors announce offers.

Crafts

Use craft items to decorate your event, or use the items as prizes for raffles and contests.

Free “Fair Trade Certified” Dishtowels
Fair Trade USA will send 10 “Fair Trade Certified” dishtowels to anyone organizing a WFTD event. Dishtowels are made in India by ESTEAM.

Post your event on the Calendar page to get ordering instructions. Order before April 25!



Variety of Fair Trade Products

Free CRS stickers

25 “I’m a fan of CRS Fair Trade” stickers to anyone organizing a WFTD event. Emblazoned on water bottles, notebooks, and laptops these peppy stickers are a great way to show support for Catholic Relief Services and Fair Trade. Post your event on the Calendar page to get ordering instructions. Order before April 25!


Free Sri Lanka Trip – sweepstakes

Adventure with a purpose! Any U.S. resident can enter for a chance to win 17 days in Sri Lanka. Connect with coconut farmers who supply fair trade oil to Dr. Bronners and experience the waves, ruins, cuisine, and wilderness of this captivating land.

fairworldproject.org/sweepstakes


Books & Magazines

Help attendees learn more about Fair Trade, or use these books for prizes or display areas.

Wholesale Rate on FTRN booklet “An Overview of Fair Trade in North America”

The definitive booklet about an overview of the Fair Trade movement in N. America. $2/copy. More details of An Overview of Fair Trade in N. America

Post your event on the Calendar page to get ordering instructions.


Discounts on FTRN Kids Book “Think Fair Trade First!”

A fun educational read and a joy to look at, this book is a rare and engaging Fair Trade resource for kids aged 3-8.

Event organizers get 40% off, at $7.50 per copy.

Retailers get free shipping, at $7.50 per copy.

Wholesalers get 30% off, at $5.20 per copy.

More details at Think Fair Trade First!

Post your event on the Calendar page to get ordering instructions.


Free “For a Better World” Publication

Fair World Project’s (FWP) semi-annual “For a Better World” publication promotes Fair Trade in commerce, especially in organic production systems, and celebrates dedicated Fair Trade mission-driven companies. “For a Better World” is the first 100% Fair Trade dedicated publication, with articles from different stakeholders involved in Fair Trade, from farmer workers to 100% committed Fair Trade brands. “For A Better World” is a 20-page publication, beautifully designed so that every consumer will want to pick it up and learn how they can spend their money responsibly!

Order free publications at Fair World Project.


20% Discount on “Fair Trade: A Human Journey”

Simply the best photo book available on Fair Trade and its producers! Great as an educational display book at your event, and as a gift for attendees.

Event organizers get 20% off, at $39.95 per copy.

More details at “Fair Trade: A Human Journey

Post your event on the Calendar page to get ordering instructions.

Fair Trade Education Materials

Display or distribute these resources at your event.


Handout Sheets

woman-preparing-newspaper
Download and copy these FREE 1-4 page handouts:

What is Fair Trade? | History of Fair Trade

Identifying Fair Trade Products

Free Trade Is Not Fair Trade | Producer Stories

Top 10 Reasons to Buy Fair Trade

How to Get More Involved in Fair Trade

2012 “Best in Fair Trade” Award Winners announced


Booklets

Order copies of these booklets to lend or give away.

An Overview of Fair Trade in N. America – great for a further introduction to Fair Trade

Fair World Project’s “For a Better World” publication – 20-pg., semi-annual magazine that promotes organic production systems and dedicated, Fair Trade mission-driven companies

Other booklets


Power Point Presentation

outline-slide

Concise introduction to Fair Trade in N. America

“An Overview of Fair Trade in N. America” show is free to download and view. 37 slides are shown in a 7-minute show, free to open as Read-Only file, size 8.8 Mb. Present it once, or display it on a continuous loop. Get a copy of the booklet, or PDF file, to access the password (at the bottom the Table of Contents) to edit and copy the Power Point file.


Films

the-price-of-sugar-cover
Films for all ages, some free and some to buy. Choose a film that fits your event, to show during a specific activity or to loop constantly during your entire celebration. From several-minute videos online to 1-2 hour DVDs.

List of recommended films


Materials for Youth

children-in-science-class
Free lesson plans, handouts and activity instructions for youth from 6-18 years of age.

See list of all materials for youth

Activity Planning Tools


Event Planning Resources

Free 50-min. webinar on “How to Host a Great WFTD Event”, covering how to get free promotional materials and free Fair Trade products, creative ideas from past events, and other tools to help you!

Download the webinar recording as a Windows Media Player file


Free Event Planning Guide full of Fair Trade activity ideas, a checklist for organizing an event, and resources to use at your event. Tips for hosting fashion shows, speeches, food and drink tastings, film showings, sports games, neighborhood crawls, spa nights and more!

Download Event Planning Guide


Recipes

smores
Cook with savory Fair Trade ingredients!

Download recipes


Game Guides

Check out Oxfam America’s Fair Trade Soccer Game Guide for ideas on how to incorporate Fair Trade analogies into sports.

Attendance Sheet

Track participants with the customizable sheet below:

Download attendance sheet

Media Outreach Resources

Use these resources to get print, radio, TV or online articles that publicize your event before or after it happens.


Planning Tools

Use these free resources to organize your media outreach:

Media outreach guide – timetables and strategies

Request a Power Point presentation, for further details on media outreach for WFTD, for free, by emailing wftday [at] ftrn.org


Communicating with the Media

ciego-de-avila-interviewing-jeff1
Local Press Release – customizable, local media advisory template
WFTD FAQs – topics to focus on when talking about WFTD to the press.

Sample “blurb” – Modify the sample blurbs for your newsletter, email, website, Facebook and other communications to publicize WFTD and your local event.


National Media Advisory

The national media advisory about our united efforts to make trade fair and celebrate World Fair Trade Day.

Download National Media Advisory

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