ftrn.org is an information hub designed to grow the fair trade movement. together, we can create a market that values the people who make the food we eat and the goods we use.

Toolkit

Major Sponsors of
World Fair Trade Day 2010:

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Dr. Bonner's Magic

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Wholesome Sweeteners

Ben & Jerry's

Regular Sponsors:

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Handmade Expressions

Peace Coffee

worldofgood.com

  1. Free WFTD Promotional Materials – free posters, window signs, postcards, and stickers to promote your WFTD event!
  2. FT Product Specials - get free & discounted FT products to share at your WFTD event!
  3. Fair Trade Education Materials – flyers, videos, booklets and other resources to learn about Fair Trade.
  4. Activity Planning Tools – games, recipes, event planning guide, and more to help plan your Fair Trade celebration!
  5. Media Outreach - download press releases, flyers and media outreach plans.

Free WFTD Promotional Materials

Flyers
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 “World Fair Trade Day 2010″ flyer
This flyer is 8.5×11 inches, and has space for local event details to be written in.
Download Color Flyer | Order for mail delivery
 
   
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 “Fair Trade Home” window sign
Download & print this sign for your home window. Post it next to the WFTD 2010 poster.
Download color sign | Not available as printed copy

Postcards

Use postcards to advertise your upcoming FT event! All postcards come with the same back, leaving space for you to print the date/time/location of your own Fair Trade event.
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 “Fair Trade. Better Lives.” postcardHonor the artisans and farmers who make the handcrafts and goods we enjoy.
Download full-size Postcard | Order for mail deliverySee back of postcard
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 “Fair Trade For Every Room” PostcardCelebrate the variety of Fair Trade products people can use during your Fair Trade event and at home.Download full-size Postcard | Order for mail deliverySee back of postcard

Stickers
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 WFTD stickersDistribute the stickers to people who attend your Fair Trade events to show they participated in a worthwhile cause. Stickers are 2″ square. Download full-size Sticker | Order for mail delivery

Fair Trade Product Specials

Qualify for the following free and discounted items only after you list your celebration on our Events Calendar. Then you will receive instructions on how to claim the special offers.

Drinks

Let your participants enjoy Fair Trade drinks, or enable guests to use them to enter Fair Trade My Home contests.
10% off Green Mountain CoffeeUse key code FTRN10-FAIR for 10% off all Fair Trade products available via www.GreenMountainCoffee.com or 888-TRY-GMCR. Valid March 1st - May 15th. Cannot be combined with other offers or Café EXPRESS discount.
 
   
  Other drinks

Other Fair Trade drink offers may be announced in March.

Food

Let your participants enjoy Fair Trade food, or enable guests to use them to enter Fair Trade My Home contests.
Free Ben & Jerry’s Ice Cream
For the first 10 events expecting 200+ people within 20 miles of a scoop shop, Ben & Jerry’s will provide free Fair Trade certified ice cream at the event.Post your event on the Calendar page to get ordering instructions.

Free Wholesome Sweeteners Sugar, Molasses, Honey and Basket of Sweeteners
For the first 20 events to request a Wholesome Sweeteners basket of Fair Trade sweeteners, each of which includes:1 lb. Organic Cane Sugar,1 lb. Organic Sucanat, 1.5 lbs. Organic Light Brown Sugar, 1.5 lbs. Dark Brown Sugar,1 lb. Organic Powdered Sugar, 16 oz. Organic Raw Honey, 16 oz. Organic Honey, 16 oz. Organic Molasses, 1.5 lbs. Natural Cane Sugar, 1.5 lbs. Raw Cane Sugar, plus tote bag and coupons.Post your event on the Calendar page to get ordering instructions.

Crafts

Use crafts to have a fashion show, raffle, or display. Enable your guests to use them in Fair Trade My Home contests.
  Wholesale rate on Handmade Expressions Crafts Package, plus free shipping, free flyers and posterFrom Handmade Expressions, package includes 6 Eco Shoppers, 2 Multi Stripe Runners, 2 Honeycomb Rugs, Green Tree of Life Wall Hanging, Table Cloths, 2 sets of 4 Matching Napkins, 2 Tree of Life Cushion Cover s, 100 Fair Trade flyers, one 18″ x 24″ Fair Trade poster. Wholesale price of $200. The table cover and napkins, cushion covers and wall hanging may be available in a slightly different color.  If this is the case, we will notify you and send you a picture before shipping the order. You may exchange a few items in the package for others sold by Handmade Expressions, as long as your order sale price is from $200 to $250. Post your event on the Calendar page to get ordering instructions.

Body Care

Use body care items to have a spa night, drawing or washing station. Enable guests to use the items to enter Fair Trade My Home contests.
Free shipping or 10% off Anti-Body bath & body oils, moisterizers, lip balms, bath fizzers, and more.
Free shipping on any web orders of $25 or more (in the continental U.S.)10% off entire order, no minimum purchase.From Anti-BodyPost your event on the Calendar page to get ordering instructions.
Free Dr. Bronner’s Product Samples and Literature
Free samples of Fair Trade soap and related literature for the first ten registered U.S. events with 200 or more expected participants.Free Shipping on Web PurchasesDr. Bronner’s also offers monthly specials and FREE SHIPPING (in the continental U.S.) with a minimum purchase of $20 at their web store.From Dr. Bronner’s Magic SoapsPost your event on the Calendar page to get ordering instructions.

Books

Help attendees learn more about Fair Trade, or use these books for prizes or display areas.
Wholesale rate on FTRN’s The New Conscious ConsumerThe definitive booklet on Fair Trade in N. AmericaMore details of The New Conscious ConsumerPost your event on the Calendar page to get ordering instructions.
Wholesale rate on FTRN’s “Think Fair Trade First!”A fun educational read and a joy to look at, this new book is a rare and engaging Fair Trade resource for kids aged 3-8. Offer by FTRN.More details of Think Fair Trade First!Post your event on the Calendar page to get ordering instructions.

Fair Trade Education Materials

Display or distribute these resources at your event.

Handout Sheets
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 Download and copy these FREE 1-4 page handouts:What is Fair Trade?Top 10 Reasons to Support Fair TradeWorld Fair Trade Day FAQsMore handouts

Booklets
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 Order copies of these booklets to lend or give away.The New Conscious Consumer: Expanding Economic Justice Through Fair Trade - great for a further introduction to Fair TradeGreen America’s Guide to Fair Trade - free action guide for consumersOther booklets

Power Point Presentation
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 Power Point presentation of an introduction to Fair Trade in N. America.The New Conscious Consumer show is free to download and view. 39 slides are shown in an 8-minute show, free to open as Read-Only file, size 39 MB. Present it once, or display it on a continuous loop. Get a copy of the booklet, or PDF file, to access the password (at the bottom the Table of Contents) to edit and copy the Power Point file.

Films
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 Films for all ages, some free and some to buy. Choose a film that fits your event, to show during a specific activity or to loop constantly during your entire celebration. From several-minute videos online to 1-2 hour DVDs.List of recommended films

Materials for Youth
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 Free lesson plans, handouts and activity instructions for youth from 6-18 years of age.See list of all materials for youth

Activity Planning Tools

Event Planning Guide
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 Free guide full of Fair Trade activity ideas, a checklist for organizing an event, and resources to use at your event. Tips for hosting fashion shows, speeches, food and drink tastings, film showings, sports games, neighborhood crawls, spa nights and more!Download Event Planning Guide

Recipes
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 Cook with savory Fair Trade ingredients!Download recipes

Game Guides
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 Check out Oxfam America’s Fair Trade Soccer Game Guide for ideas on how to incorporate Fair Trade illustrations into sports.

Attendance Sheet
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 Track participants and get “Fair Trade My Home” pledges with the customizable sheet below:Download attendance and pledge sheet

Media Outreach Resources

Use these resources to get print, radio, TV or online articles that publicize your event before or after it happens.

Planning Tools
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 Use these free resources to organize your media outreach:Media outreach guide - timetables and strategiesRequest a video clip, or Power Point presentation, for further details on media outreach for WFTD, for free, by emailing wftday [at] ftrn.org

Communicating with the Media
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 Local Press Release - customizable, local media advisory template
Messaging Points - topics to focus on when talking about WFTD to the press.Sample “blurb” - Modify this blurb and include it in a newsletter or email to publicize WFTD and your local event.

National Media Advisory
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 The national media advisory about our united efforts to make trade fair and celebrate World Fair Trade Day.Download National Media Advisory

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Fair Trade Resource Network

PO Box 12347 Philadelphia, PA 19119-0347

917.464.5558

info@ftrn.org