Media Tools

for Journalists and Activists

For Journalists

• The National Advisory  - Announcing our united efforts on May 10, 2008 to make trade fair.
• About World Fair Trade Day 2008 – A general overview of what it’s all about.
• Top 10 Reasons to Support Fair Trade – This document is a great resource for journalists covering any Fair Trade story.

For Local Activists

• Basic Guidance and suggested timelines for approaching the media about your upcoming WFTDay events.
• Sample Local Media Advisory – This template will be useful for activists contacting press about an upcoming Fair Trade Break. Modify it as you see fit.
• National Media Advisory – The national advisory about our united efforts to make trade fair.
• Sample “blurb” to use in newsletters or emails – Modify this blurb and submit it to any newsletter to publicize WFTDay and your local event.
• About World Fair Trade Day 2008 – A general overview of what it’s all about. Use this as background for the story or distribute this prior to - and at - your event.
• Top 10 Reasons to Support Fair Trade – Use this document to guide how you discuss Fair Trade at your event or print and distribute to all attendees.

Media Training for Local Activists

On March 29, Fair Trade activists from around the country assembled in NYC to participate in a full-day media training. Activists were trained to use web 2.0 tools to build their local communities around Fair Trade. An afternoon session dedicated to media outreach covered key areas in accessing local print, radio, and television outlets.

• Download some Basic Guidance for approaching the media about upcoming WFTDay events.
• Contact us to request access to a video clip from the training, which includes tips for local activists working on Fair Trade
• Access web 2.0 tools at DIOSA Communications.