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Read excerpt |
Now in its 4th Edition (2006), FTRN’s Conscious Consumer: Promoting Economic Justice Through Fair Trade has sold more than 60,000 copies. Offering a comprehensive overview of the North American Fair Trade movement, it is one of the Fair Trade movement’s most important educational tools.
$3.95 per copy - $2 per copy if ordering in PDF format |
You have two options for purchasing the Conscious Consumer:
- In hard copy (we will mail your copy/copies to you)**
- In pdf format (we will send it via email)
Content includes:
- Why Traditional Trade Is Ripe for Change
- Fair Trade’s History, Key Principles and Major Players
- How Fair Traders Differ From Commercial Importers
- Fair Trade by the Numbers
- Fair Trade’s Benefits to Consumers
- Women, Crafts and Fair Trade
- Shared Ownership with Producers
- Faith-Based Outreach
- Technology
- Identifying and Motivating Consumers
- Reconciling Mission-Based Fair Trade with Mainstream Distribution
- The Case for Parallel Certification Processes
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