A new study examined the effects of Fairtrade on rural development in the producing countries, as well as what are the decisive factors for maximizing benefits. On the occasion of its 20th anniversary, 2 labeling initiatives of Fairtrade International, TransFair e.V. Germany and Max Havelaar Switzerland, commissioned a study that assesses the effects of Fairtrade in several product ranges on three continents. The study was co-financed by the Swiss State Secretariat for Economic Affairs (SECO), the German development co-operation organisations Misereor and Brot für die Welt/EED and was developed by research institute CEval of Saarbrücken, Germany.
A range of qualitative and quantitative data was gathered for this study. Farmers and dependent workers in Ghana, Peru, Kenya & India were interviewed in 32 group discussions and 128 individual interviews. 3750 survey forms as well as primary and secondary literature were evaluated. Case studies from the coffee, banana, tea, cotton, cocoa and flower product ranges were evaluated. The study compared the development of Fairtrade-certified small farmer co-operatives, plantations and contract production with that of conventional organizations.
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