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FLO Announces Next Steps for Operating in USA

Fairtrade International (FLO) announced 3 important steps for how it will operate in the U.S. market given the January 1 split of Fair Trade USA from FLO’s system:

  • FLO will create a legal presence in the USA by early April to facilitate use of the international FAIRTRADE Mark in the market there.
  • In parallel, FLO will work with stakeholders to design and build an organizational structure which will reflect the needs of the USA market, featuring appropriate structure, good governance, accountability and a strong voice for Fair Trade in the USA. FLO typically calls such structures marketing organizations, or labeling initiatives.
  • In 2012-13, while the operating model is being established, FLO member organization Fairtrade Canada will continue to assist companies who would like to remain part of the global Fairtrade system.

These steps follow the departure of FTUSA from the FLO system as of January 1, 2012. FLO intends to compete respectfully with FTUSA and other Fair Trade models.

More at FLO news post.

1 Comments

  1. Being new to the Fair Trade industry, it is great to see that systems are being developed as checkpoints to ensure that the Fair Trade standards are being used throughout the industry, especially as the internet opens the door to many potential abuses in labor industries around the world. Having a certification process ensures that what we think we are supporting as business professionals is really what is going on behind the scenes.

    Linda North, small business owner pointnorthglobalwares.com

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