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New “Fair Trade Certified” Mark Announced

Fair Trade USA (FTUSA) has announced that the dominant label on U.S. and Canada products certified as Fair Trade will change to the one pictured at left. Both the new label, as well as the outgoing “bucket boy” one, will appear on products sold in N. America in 2012. The new “Fair Trade Certified” label, for the first time, can also be used on products sold in countries outside of N. America. So, the 3 widely recognized product labels in Fair Trade (Fair Trade Certified, FAIRTRADE, and Fair for Life) will now be seen in the U.S., Canada, and other countries.

Details at new Fair Trade Certified Label Launch


  1. FTUSA’s minimum 2-3% fair trade requirement is meaningless and this label amounts to false advertising.

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