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Mars to Begin Participating in Fair Trade in 2012 in UK and Ireland

Global confectioner Mars announced with Fairtrade International that Mars will begin participating in Fair Trade. The first Mars product to carry the FAIRTRADE Mark will be MALTESERS®, to appear in stores in 2012 in the UK and
Ireland. The move to source some Fair Trade cocoa will contribute more than US$1 million annually in Fairtrade premium funds to producer groups in West Africa.

See full press release from Mars and Fairtrade International

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