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Fair World Project Launches “Be Fair” Campaign

Fair World Project recently launched “Be Fair: Bringing Justice to the Marketplace” campaign to call upon major brands and companies in the marketplace to “Be Fair” and source Fair Trade ingredients and products. Help educate the marketplace about Fair Trade and key Fair Trade certifiers and standards.The Fair World Project’s Be Fair Campaign aims to activate and empower consumers to encourage conventional brands and corporations to source Fair Trade ingredients and products. The Be Fair Campaign will educate conventional brands and corporations about Fair Trade standards and certification options.

Beyond sourcing token Fair Trade ingredients, Be Fair urges conventional brands:

To make long-term commitments to producer groups.

To steadily increase the percentage of Fair Trade ingredients in their product line.

To accurately communicate the benefits of Fair Trade to their consumers.

More at “Be Fair” Campaign

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