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“Fair for Life” Certification Institutes Policy Against Fair-Washing

In order to prevent companies from inappropriately using “Fair for Life” certification, the Institute for Marketecology (IMO) has launched a new policy against fair-washing. The aim of the policy is to ensure that no company is certified according to “Fair for Life” and related standards if that company has other branches, subsidiaries, parent companies, or other dependent units that seriously violate human rights, fundamental worker rights, or other social responsibility obligations.

The “Fair for Life” certification process now includes these 3 control elements to prevent companies from discrediting the “Fair for Life” certification:

  • eligibility check of applications of producers from high and upper middle income countries and production situation
  • widening the scope of audit, certification and registration requirements along the chain of custody of the “Fair for Life” program
  • development of a policy against fair-washing

For more information, contact “Fair for Life” program.


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