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Better Business Bureaus Ad Division Recommends FTUSA Change Misleading Language Accompanying FTC Label on Personal Care Products

On June 17, The National Advertising Division (NAD) of the Council of Better Business Bureaus recommended that TransFair USA (now Fair Trade USA, or FTUSA), which licenses the use of the dominant “Fair Trade Certified” seals, modify the authorized language that accompanies seals provided for personal-care products to make clear that such products may contain only 2-5% Fair Trade Certified ingredients. The organization has agreed to do so.

Separately, NAD has recommended that Avon Products, Inc., which advertises the “mark.” body product line, modify its advertising to assure that images used in connection with a fair-trade seal do not overstate the benefits associated with purchasing Avon mark. personal care products that contain certified fair-trade ingredients. The company has agreed to do so.

More details in NAD press release.

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