Monthly Archives: June 2011

Better Business Bureaus Ad Division Recommends FTUSA Change Misleading Language Accompanying FTC Label on Personal Care Products

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On June 17, The National Advertising Division (NAD) of the Council of Better Business Bureaus recommended that TransFair USA (now Fair Trade USA, or FTUSA), which licenses the use of the dominant “Fair Trade Certified” seals, modify the authorized language that accompanies seals provided for personal-care products to make clear that such products may contain only 2-5% Fair Trade Certified ingredients. The organization has agreed to do so.

Separately, NAD has recommended that Avon Products, Inc., which advertises the “mark.” body product line, modify its advertising to assure that images used in connection with a fair-trade seal do not overstate the benefits associated with purchasing Avon mark. personal care products that contain certified fair-trade ingredients. The company has agreed to do so.

More details in NAD press release.

WFTO Annual Conference Addresses Financial Survival, Membership System & Leadership

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By Tony Hall

The World Fair Trade Organization annual conference took place in Mombasa, Kenya, in May. The conference was attended by around 220 people, with a strong representation from Africa, and fewer people especially from Europe and Latin America. The total number of eligible voting organizations was 252, and there were around 160 votes and proxies present at the meeting – the quorum was 126. The conference theme was “The Common Good – what it means for Fair Trade”. (more…)

Vote for Up to 5 Stunning Photos in the Fair Trade Photo Contest through July 16

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Scores of beautiful and insightful photos are now competing in the third annual Fair Trade Photo Contest.  The 12 winning photos will be featured in the 2012 Fair Trade Calendar. Vote for up to 5 Photos by July 16.

FLO New Standards Framework to Start July 1

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Fairtrade International (FLO), the dominant certifier of Fair Trade products, will begin implementing its New Standards Framework on July 1, 2011. FLO’s goal in revising the framework over the past 1.5 years was to make the Fairtrade Standards easier to understand and more adaptable to producers’ local situation, and give producers the freedom to determine their own path to development.

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Fair Trade Photo Contest Gets First 10 Entries

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Check out the stunning and insightful photos, like the first one submitted (by Chelsea Bay Wills and shown at left), entered into the Fair Trade Photo Contest. The winners will be featured in the 2012 Fair Trade Calendar, the only such calendar produced in the US. Entries are accepted until June 26, after which the public will vote for their favorites.

CRS Fair Trade Fund Awards $87,000 to 3 Grantees

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Catholic Relief Service’ (CRS) 2011 Fair Trade Fund grant awards, totaling $87,000, will go to three recipients representing Fair Trade business, academia and artisan producers: Cooperative Coffees, Cabrini College and St. Joseph’s University, and CRS-Pakistan.

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Greenwich, CT, Declared a Fair Trade Town

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Greenwich, CT has become the first Fair Trade Town in Connecticut, and the 1,000 Fair Trade Town in the world, and it was all started by a 10th grader! On Saturday, June 4, the world celebrated reaching the milestone of the 1,000th Fair Trade Town. As part of the international celebration, 11 towns across four continents declared simultaneously. Greenwich was the representative for all of North America. Below is an article from their local paper.

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Fair Trade International Symposium Announced for April 2012 in UK

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Following the first three Fair Trade International Symposiums held in Montreal (2002 and 2006) and Montpellier (2008), a 4th symposium will be held at Liverpool Hope Business School (in the UK) on 2nd-4th April 2012. For this 4th edition, the symposium gathering academics and practitioners will host the final conference of the EU-funded “GeoFairTrade” project.

The aim of the symposiums is to bring together the worlds leading and newly emerging academic researchers, with practitioners, policy makers and the general public, for the development and consolidation of collective knowledge on the subject of “fair trade”.

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Minimum Fair Trade Content Standards for Multi-ingredient Products: FTRN Webinar Summarized

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On February 28, FTRN produced Webinar 106: Minimum Fair Trade Content Standards for Multi-ingredient Products. The three panelists were David Bronner, President of Dr. Bronner’s Magic Soaps, Mary Jo Cook, VP of Business Development and Marketing for Fair Trade USA and Rob Michalak, Director of Social Mission for Ben & Jerry’s.  You can download the 50-min recording, or register for upcoming webinars, at FTRN webinars.

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Fair Trade Photo Contest Accepting Entries June 1-26

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The third annual Fair Trade Photo Contest launched today.  Educate about Fair Trade, or help spread the word about your business or organization and the beauty of Fair Trade.  Fair Trade Resource Network and Fair Trade Federation, co-producers of the contest and 2012 Fair Trade Calendar, welcome anyone to enter photos from producer or consumer countries. The 12 winning Fair Trade photos will be featured in the 2012 Fair Trade Calendar.

1) Submit Photos (June 1-26, 2011)

  1. Read contest Guidelines/Eligibility for details on qualifying, specifications, etc.
  2. Email each photo, with a caption up to 50 words , to photocontest@ftrn.org
  3. Pay submission fee of $10/photo at FTRN’s Online Store

2) Vote for Photos (June 27 – July 16, 2011)

Vote online, with a link announced here June 27, for your favorites. The 12 winning photos will be featured each month in the 2012 Fair Trade Calendar. Over 1500 people voted for their favorite photos in last year’s contest!

To learn more visit the Fair Trade Photo Contest, or email photocontest@ftrn.org.