Monthly Archives: March 2011

Advocates Ellaborate on Fair Trade USA’s Name Change – FLO Changes Name Too

-

In response to TransFair USA changing its name, and Organic Consumers Association launching a public campaign & petition opposing the change, lots of people expressed their views in February. Over 10,000 individuals and 30 companies signed the petition. Bloggers wrote on Equal Exchange, IATP, and other websites. FTRN produced a 50-min. webinar, titled “A Community Discussion of TransFair’s Name Change to Fair Trade USA, and Pending Service Mark Application”, on February 9th.

Also in recent weeks, Fairtrade Labeling International, the umbrella group that Fair Trade USA belongs to, changed its name to Fairtrade International and introduced a slightly revised logo. Details at FLO.

Webinar panelists included FTUSA CEO Paul Rice, Equal Exchange’s Rodney North, and United Church of Christ’s Edith Rasell. Below are some key points raised. Read more extensive notes from Webinar 105. Get a recording of Webinar 105.

Standards and Label Revised for “Fair for Life Social & Fairtrade” Certification

-

Institute for Marketecology (IMO) has revised the standards and label (shown at left) applied by N. America’s second largest Fair Trade certification. Currently accounting for around 5% of N. American retail sales of Fair Trade goods, “Fair for Life Social & Fairtrade Certified” standards changed in areas of labeling & control, hired labor operations, producer groups, product handling, and others. New standards were created for processing and artisan groups, wild collection, mining, and tourism services.

IMO reports that standards have been strengthened in particular with regard to freedom of association, health and safety, social responsibility and responsible community relations, environmental criteria and Fair Trade pricing requirements. New composition rules for food, cosmetics, health care and beauty products, and other products made from agricultural raw materials, e.g. textiles, have been made to the labeling and control requirements.
More details at IMO.

Promote Your Small Biz for World Fair Trade Day

-

The Partner level costs $110 plus 10% of your sales on WFTD. In return, your business gets a link on our website, links in 2 newsletters, a customized and free “Proud Partner” sign, and free WFTD posters and postcards, all shipped for free. Become a Partner by emailing wftday [at] ftrn.org. More on WFTD at WFTD 2011.

Fair Trade T-shirt Available Free

-

FTRN is offering a free shirt to the organizer of each WFTD event. Or, pay $15 for the new shirt produced in Bangladesh by Fair Trade Apparel. See shirt details.

Brand Contest Launched by Campaign to Pressure Hershey to Go Fair Trade

-

Raise the Bar, Hershey! campaign is offering prizes and publicity for winning print ads, videos and taglines submitted by March 24. Submissions should message to end pervasive child and forced labor and trafficking in cocoa fields and replace it with Fair Trade. More at Raise the Bar, Hershey!

Sales of Fairtrade Soar 40% in UK in 2010

-

Despite a sluggish economy, the UK reached estimated Fairtrade retail sales of £1.17 billion in 2010 compared with £836 million in 2009. Fairtrade chocolate sales quadrupled to become the product with highest sales. Details at Fairtrade Foundation press release.

Fair Trade Labels Compete in India

-

A domestic certification in India, “Shop for Change” launched in 2009, is now offering an alternative to FLO’s “Fairtrade Certified” there. More in Business Standard article.