Many Fair Traders, and consumers in general, have expressed concerns about the way product labels are evolving in the U.S. Many people wonder which labels they can trust, what the difference is between various labels, and whether or not labels should be applied to certain types of products (apparel, handcrafts, certain food items, etc.) We welcome your thoughts on this and related label issues!
Label Confusion?
April 15, 2009
Good post.
Hi Jeff
Im surprised there is confusion and mistrust since the Fair trade Labelling Organisation has quite strict and precise guidelines for what can and cannot be labelled, specifically consumables.
If a product has the fair trade label, then this would surely be a mark of endorsement that the product is genuine?
thanks
Hi Jeff,
Our company is a small wholesaler of Fair Trade Certified flowers, and the confusion in labeling with flowers is a tremendous obstacle in our business. I recently wrote an artifle about it here: http://bit.ly/3h7xj.