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America’s First Fair Trade Town Holds Fair Trade Live Concert in Media, PA

The Earth Times

America’s First Fair Trade Town, Media, PA, will bring national and international attention to the significance of Fair Trade by holding its first Fair Trade Live Concert in the heart of downtown Media on Sunday, September 14, 2008, from 12 to 8 p.m.

Multicultural performing artists from Asia, Africa, the Americas, and Europe will showcase on three different stages in Media, to create a musical celebration of diversity. Other festivities will portray an in-depth experience of global cultures with streetscape artists performing in what’s
being called “Fair Fair”, Fair Trade vendors offering tasty food and
handcrafted items for purchase, and many hands-on, fun and educational
activities for children and parents. Also, admission to the event is free.

“Fair Trade Live will be a festive, multicultural celebration. We are designing this event to bring greater visibility to Media’s commitment to Fair Trade, to give people an opportunity to learn more about how even small purchasing decisions can have a dramatic, economic impact on farmers and
workers around the world and hopefully to inspire others to learn more about how they can join this growing movement,” said Elizabeth Killough, chair of America’s First Fair Trade Committee.

Fair Trade is a practice that guarantees family farmers and workers will receive fair wages for their harvest: a comprehensive social-economic tool strong enough to raise the standard of living for millions of people. A movement that began in Europe and has spread throughout the world is now
gaining greater recognition for what it offers: environmental sustainability, economic development, and social equality for small-scale farmers and workers around the world.

With Fair Trade gaining momentum, America’s First Fair Trade Town Committee — a small group of dedicated storeowners and businesspeople — decided to create an event that would raise public awareness for this important world-wide cause. Fair Trade committee members are working to
involve Media officials and store owners for this major event, which will attract an estimated 5,000 visitors from 12-8 p.m. For more information about Fair Trade Live Concert please visit http://www.visitmediapa.com/fairtrade.

Media, PA declared itself America’s First Fair Trade Town on July 8, 2006 by meeting the five requirements established by the British Fair Trade Federation, including having a certain number of Media retailers sell Fair Trade products, and ensuring that the Media Borough Council pass a resolution
in active support of Fair Trade.

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