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A Better World Blooming: Fair Trade Certified(TM) Flowers Now Available in U.S.

TransFair USA, the only independent, third-party certifier of Fair Trade products in the United States, is now offering Fair Trade Certified(TM) flowers to the U.S. market. The flowers are available to consumers in time for Valentine’s Day.

While many people believe cut roses and flowers are grown locally, most commercially available flowers are grown in the developing world. Adding a Fair Trade Certified label to these flowers guarantees that flower workers in developing countries, the majority of whom are women, receive fair wages; protective gear; training on safe handling of agrochemicals; education and child care; and paid vacation, maternity and sick leave. Growers also receive a premium of approximately 10 percent on each sale to invest in community and business development projects.

“We are thrilled to launch Fair Trade Certified flowers as a response to growing consumer demand for socially and environmentally responsible products,” said TransFair USA President and CEO Paul Rice. “Sourcing Fair Trade Certified flowers means direct access to the high-quality flowers in the world, increased flower sales, a better environment and a better way of life for thousands of flower workers around the world.”

The Fair Trade Certified flowers are currently available at select online retailers, including and 1-800-FLOWERS.COM, and In order for flowers to arrive in time for Valentine’s Day, customers must order by Feb. 9. Last minute shoppers can order from 1-800-FLOWERS.COM until 1 p.m. EST on Feb. 13, and from and until 2:00 pm PST on Feb. 13.

While each retailer will set its own price for the flowers, Fair Trade flowers are expected to be priced competitively with other flowers. To date, more than 30 of the highest quality flower growers in Ecuador, Colombia and Africa are Fair Trade Certified, representing over one billion stems of production.

Fair Trade Certified flowers were first introduced in Europe in 2001. Since then, sales have grown 30 percent every year. The retail value of all Fair Trade Certified products in the U.S., including coffee, tea, cocoa, sugar, vanilla, rice and fruit, reached more than $730 million last year, and is projected to reach $2.25 billion by 2012.

Understanding the Fair Trade Movement

The Fair Trade Certified label is a simple way for consumers to know that their products were produced under socially, environmentally and economically sustainable conditions. A recently released study by the Hartman Group found that 73 percent of U.S. consumers believe their purchases have significant impact on society, and most are willing to pay a 10 percent premium for sustainable products.

Fair Trade certification ensures that farms comply with rigorous environmental standards governing pesticide use, water conservation, wastewater treatment, ecosystem protection, and more. An extensive list of agrochemicals is completely prohibited and other agrochemicals are required to be phased out over time. Additionally, Fair Trade flower farms must transition to an integrated pest management system and make progress toward organic certification.

About TransFair USA

TransFair USA, a 501(c) (3) nonprofit organization, is one of 21 members of Fairtrade Labeling Organizations International (FLO), and the only independent, third-party certifier of Fair Trade products in the United States. TransFair USA audits transactions between U.S. companies offering Fair Trade Certified products and the international suppliers from whom they source, in order to guarantee that the farmers and workers behind Fair Trade Certified goods were paid fair, above-market prices and wages. FLO annually inspects producer organizations to ensure that strict socioeconomic development criteria are met using increased Fair Trade revenue, in addition to sustainable farm management, environmental stewardship and democratic decision making. For more information, visit

Anthony Marek
Director of Public Relations
TransFair USA
510-663-5260, ext. 346



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