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www.csrwire.com CSRwire
For more than twenty years Equal Exchange has been a pioneer in redefining corporate structure and in raising awareness of fair trade practices with farmers around the world. As one of oldest thriving cooperatives in America, they are deeply respected not only for the way they run their own business, but for being a company that has long lived its mission: to create a new model of bringing the best from farms to the consumers in a manner that is direct, fair and sustainable to all. (more…)
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Sys-Con International PR Newswire
Peak Organic Brewing, producers of gourmet, certified organic ales, is collaborating with like-minded small businesses and non-profits to create a delicious Espresso Amber Ale.
“Our Espresso Amber Ale is a celebration of tasty, local ingredients and organic, fair trade practices,” said Jon Cadoux from Peak, a passionate craft beer brewer. “As foodies, we’ve always appreciated hand-crafted coffee roasters, so we jumped at the opportunity to work with our friends down the street at Coffee By Design, who craft amazing coffee. We feel like this is more than just a delicious craft beer, but also a positive experience from start to finish, farm to glass,” said Geoff Masland from Peak. (more…)
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The Northwestern David Barnhill
“Save money. Live Better.” So says the current Wal-Mart ad campaign. Who could argue with that? Wal-Mart certainly doesn’t want us to question this ideal, but what is really involved?
For instance, what does “save money” mean? Spend less — the best way to save money? No, it means keep spending your money but buy from Wal-Mart with its lower prices. But where do those lower prices come from? Largely, from lower costs Wal-Mart can get for its products. And how does Wal-Mart minimize their costs? (more…)
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The Daily Green Brian Clark Howard
Cecilia Appianim from the village of Asentem in central Ghana has a message for U.S. consumers: “Buy more of our chocolates, and our lives will change more,” says the middle-aged woman with an infectious smile.
Appianim is a cocoa farmer and owner-employee of Divine Chocolate, which is a grower-organized co-op of some 52,000 participants. Divine has a democratic structure and is committed to fair trade principles and ethical, sustainable production. (more…)
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Brand Week Mike Beirne
Organic has been around for about 15 years, and “green” marketing is so last month. So marketers looking for the next socially responsible effort are flocking to the Fair Trade Certified category, whose products are getting more shelf space nationwide.
So far this year, 284 Fair Trade Certified products—typically coffee, tea, herbs, cocoa and chocolate, fruit, sugar, rice, spices and even cut flowers—were launched in the U.S. compared with 130 last year and 17 in 2003, according Mintel, Chicago. (more…)
