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A Holiday Gift That Gives: Divine Chocolate Offers Americans a Way to Play a Powerful Role in Ending Poverty in West Africa

PR Newswire

WASHINGTON, Aug. 13 /PRNewswire/ — Divine Chocolate today announced three new products perfect for gift giving this holiday season. The first farmer- owned, Fair Trade chocolate company, Divine’s innovative business model is changing the chocolate industry by empowering farmers and delivering more benefits from the booming US chocolate market directly back to cocoa growers in Ghana.

“Americans love chocolate, and choosing to buy Fair Trade chocolate empowers farmers to create a better life for themselves and for their families,” said Erin Gorman, CEO of Divine Chocolate. “Our new products are beautiful and delicious and most importantly, they truly embody the spirit of hope and joy found during the holidays.”

Divine’s new holiday items include:

— Divine Chocolate Advent Calendar, which combines delicious Fair Trade
chocolate with a traditional nativity theme. Tucked away behind every
door on the calendar is a delicious Divine treat.

— Divine Chocolate Gold Coins, embossed with a “Fair Deal for cocoa
growers” logo on one side and a cocoa tree on the other; and

— Divine Chocolate After Dinner Mints, delicate slim squares of delicious
dark chocolate, with smooth natural peppermint fondant centers.

The Advent Calendar will be available this holiday season at Whole Foods stores across the country, and all holiday items will be available online at http://www.agreatergift.org/ .

Most of the world’s cocoa is grown in West Africa. While the chocolate market in the US is worth nearly $13 billion, the average cocoa farmer receives as little as $300 per year. Few farmers in West Africa have ever tasted chocolate.

All of the cocoa in Divine’s high-quality chocolate comes from the farmers of Ghana’s Kuapa Kokoo cooperative, part owners of Divine. The cocoa is purchased on Fair Trade terms, and a Fair Trade premium is invested by Kuapa Kokoo into schools, clean drinking water, mobile medical clinics, and women’s entrepreneurship projects. As owners of Divine, farmers have two seats on the Divine corporate board, a share in the company’s profits.

A full range of Divine chocolate bars is available at independent retail locations and in natural foods stores across the country, as well as online at http://www.agreatergift.org/ . Divine was first launched in the UK in 1998 and earlier this year opened a US company based in Washington, D.C. Divine is committed to empowering cocoa farmers in West Africa and educating consumers about the difference they can make by eating Fair Trade chocolate: http://www.divinechocolateusa.com/ .


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