Most people enjoy a good cup of coffee in the morning, but don’t think much about where their coffee beans are harvested and imported from.Michael Ware and Tom Murphy recently opened the Sundance Coffee Co., a unique coffee company with two San Francisco locations, to create a niche for 100 percent organic and fair-trade certified coffee beans

Fair trade coffee is usually more expensive than traditional blends, but not at Sundance.
“I should charge more, but I believe in the cause,” Ware says.

Sundance sources its beans primarily from Guatemala, where Ware saw the effects of fair-trade policies, which ensure, among other things, fair wages and fair working conditions for farmers and laborers in developing countries.The coffee is certified by the labeling organization, TransFair USA.

Prices range from $1.65 for a regular coffee to $2.50-$2.80 for espresso drinks and $3.70 for frozen drinks. The shops also sell coffee beans ($11 per pound), including an Ethiopian Blend and a House Medium blend.

The two locations, in the Mission and Dogpatch, offer four strongly brewed blends and other coffee shop staples such as bagels, muffins and, of course, organic chocolate bars.

Sundance Coffee Company, 2295 Third St. (at 20th Street), San Francisco, (415) 503-1446 and 3000 24th St. (at Harrison), San Francisco, (415) 824-1706.For more about fair trade, visit www.transfairusa.com