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Ben & Jerry’s, Now Free & Fair! New Flavors, Including Fair Trade, Launch Global Free Cone Day on April 17th

Business Wire

Your local Ben & Jerry’s has been hard at work preparing for another summer season filled with legend-dairy classics like Cherry Garcia, Phish Food and Chocolate Fudge Brownie as well as a few brand new flavors to please your palette and satisfy your soul. The company traditionally launches new flavors on Global Free Cone Day, Tuesday, April 17. Participating national and international shops will throw open their doors and scoop out free cones all day long.

Now: Free & Fair! Yes, on April 17th you can stop by your local neighborhood Scoop Shop for an absolutely FREE Ben & Jerry’s cup or cone! Our 2007 line up features two of the yummiest, foodee-dessert flavors you’ll ever find on a cone. So without further ado, we proudly introduce Crème Brûlée and Cinnamon Buns ice creams:

Crème Brûlée(TM) - A true “crème brûlée” experience with sweet custard ice cream and a crunchy caramelized sugar swirl. No blow torch necessary.

Cinnamon Buns(TM) - We’ve been saying it forever: “Ben & Jerry’s is not just for breakfast anymore!” Now this early day favorite can be enjoyed all day long! Cinnamon Buns contains caramel ice cream with cinnamon bun dough and a caramel streusel swirl.

Fair Trade Certified(TM) Vanilla & Fair Trade Certified(TM) Chocolate - Would you have noticed that these, the two best selling flavors at our Scoop Shops and around the world, have changed? The truth is they’re only better! Now they’re made with Fair Trade Certified(TM) cocoa powder and vanilla extract. The Fair Trade Certified(TM) program benefits farmers directly paying them more for their products and encourages farmers to work cooperatively to succeed together. These two flavors join with our Fair Trade Certified(TM) Coffee flavors Coffee ice cream and Coffee Coffee Buzz Buzz Buzz.

Last year our Scoop Shops gave away more than 1 million free cones worldwide! For you to eat that many scoops, you’d have to eat more than 416 ice cream cones each hour for every day of your life if you lived to be 100!

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