Monthly Archives: February 2007

Letter to the Editor: Response to “Fair Trade Favors Large Corporations”

- The Badger Herald


I am a co-owner of a local 100% far trade coffee roaster and I feel compelled to comment on your recent editorial on fair trade. While I recognize that fair trade has big issues to deal with– the power disparity between small producers and big corporations being at the top of that list– the ideals of fair trade need to be fought for and not abandoned. (more…)

“Fair” Trade Favors Large Corporations

- The Badger Herald

As consumers in America, we are bombarded every day with different logos from the Nike “Swoosh” to Microsoft’s “Window.” These signs are omnipresent, but there is one to which we are all exposed to whether we are a part of mainstream culture or counterculture. It is a sign recognizable to anyone in Madison who drinks coffee — “Fair Trade Certified.” It is present everywhere, from the bags of coffee we buy at the grocery store to our favorite coffee shop touting its own coffee as “fairly traded,” but the question must be asked: Is fair trade really fair? (more…)

Opportunity knocks for Fairtrade suppliers

- Beverage Daily

Fairtrade foods are coming in from the fringe with record growth and wider selection, says new research from the UK, highlighting growing advantages for food and drink firms choosing the ethical path.

Fairtrade products rose 46 per cent in the UK last year to £290m, said figures released by the Fairtrade Foundation to mark the start of Fairtrade Fortnight. (more…)

JavaPop, Inc. Launches USDA Organic, Fair Trade Certified Coffee Soda Nationwide

- PR Newswire US

WOODSTOCK, Vt., Feb. 27 /PRNewswire/ — JavaPop, Inc., the creators of the first Organic, Fair Trade Certified coffee soda, is pleased to announce its nationwide launch. A carbonated, non-dairy based, 100% natural coffee drink, JavaPop is sweetened with organically certified, pure cane juice. JavaPop is free of highly refined sugars, chemicals, preservatives, artificial colors and additives.

As one of the first soda brands in history to be stamped with the USDA Certified Organic Seal, JavaPop’s Fair Trade Certification guarantees that the farmers who grow the coffee beans receive fair value for their crops, allowing them to maintain ownership of their land and invest in the quality of their harvest.

“Developing JavaPop has been a true labor of love,” says JavaPop founder and president Paul C. Hendler. “With the organic movement taking hold in the U.S., we wanted to provide a healthy alternative for the ready-to-drink coffee market. I’m proud of the outstanding network of coffee growers and suppliers whose products have enabled us to create an environmentally friendly, healthy and delicious beverage.”

Recognizing a gap in the coffee and soft drink market, Hendler began an extensive product development program in 2004, seeking out Fair Trade Certified coffee growers, organic natural flavors, and recycled packaging materials, including recycled and repurposed glass bottles. As a result, each of JavaPop’s five varieties — Espresso, Vanilla, Mocha, Hazelnut, and Caramel — boast socially and environmentally conscious ingredients, from Fair Trade Certified coffee beans from Green Mountain Coffee Roasters to fresh- pressed Organic pure cane juice.

Hendler is joined by JavaPop CEO Ken Walsh, a beverage industry veteran with over 30 years of experience, most recently as Vice President of Sales for Cadbury Schweppes North America. Walsh’s understanding of the market and the need for a strong distribution network has led to a partnership with Snapple to distribute the product line nationally.

JavaPop debuts in New York and will roll-out nationwide in Spring 2007. The retro-inspired bottles will be sold individually and in four-packs at major retailers. For more information, please visit For information, high-resolution images, or product samples, please contact or Baltz & Company at 212.982.8300.

This is a story about gourmet coffee and genocide. It takes place in Rwanda …

- Observer Food Monthly

Rwanda is emerging from the horrific shadow of civil war helped by burgeoning Western markets for high-quality coffee. But if Fairtrade is going to lift more blighted communities out of poverty, more of us need to wake up and drink their brands, argues Alex Renton. (more…)

Fairtrade seeks £ 50m for expansion

- The Times (London)

Foundation has more than 2,000 branded products on the market but it needs financial assistance to grow. The Fairtrade Foundation is seeking up to £ 50 million from governments in the UK and abroad to help to finance development projects overseas over the next five years.

Fairtrade wants a long-term investment plan to help it to expand into new markets, such as cosmetics. The foundation hopes to repeat the success of its Fairtrade cotton, which was launched in November 2005 and will underpin major clothing ranges at Marks & Spencer, Top Shop, Monsoon and Sainsbury’s this year. (more…)

Farmer-owned chocolate company offers fair-trade Valentine treats

- Business News

A chocolate company part-owned by a Ghanaian cocoa farmers’ cooperative is offering Valentine’s Day treats that it says are guilt-free calories notwithstanding.

Divine Chocolate, a British company that has been operating since 1997, recently set up a sister company in Washington with the aim of bringing “fair-trade chocolate” to the mainstream U.S. consumer. The company pays farmers a guaranteed minimum price for their cocoa beans in an effort to protect them from market fluctuations and help lift them out of the poverty that plagues Africa’s cocoa-producing regions. (more…)

EXPRESS YOURSELF Clothes with a conscience

- The Express

It has never been easier to look good in fair trade fashions, says CLAIRE BRAYFORD. Our appetite for fair trade goods has never been bigger. Once a niche market, it is now a multi-million-pound business and as Fairtrade Fortnight kicks off later this month, its profile is set to rise even further.

The message is that even the smallest change in our shopping habits can make a huge difference to farmers and workers at the sharp end of the supply chain. (more…)

Kenya’s fair trade flower farms could bring “a rosy future”

- Deutsche Presse-Agentur

Dozens of women clad in bright red overcoats furiously attend to their slated tasks: most are packaging the Europe-bound roses, several are removing the dud flowers and twowomen stand bravely before a whirling blade that strips thorns and leaves.

As they go about their daily work that intensifies just before Valentine’s Day, large signs hang on every wall of the high-ceilinged factory reading: “A rosy future.” (more…)